THE MAJOR FACTOR IMPACTING THE DECISION TO BUY AN EVENT APPLICATION

THE MAJOR FACTOR IMPACTING THE DECISION TO BUY AN EVENT APPLICATION

While the use of event applications is growing rapidly, I am trying to understand that event professionals who have never met this technological solution, but who, at every opportunity, question innovative solutions in their activities ignore this technology.

Between January 2018 and March 2018, the Event MB digital platform contacted 2400 people and received 1000 responses for the event research data shows that 67 % event professional both agreed price is the decision maker factor in terms of buying an event application.

This rate is followed by the following factors:

60.1% Use of modern technology
57.8% Integration
56.8% Support
(26.3% Recommendation, 17.6% being Local Supplier, 17.1% Close relations with salesperson, 16.1% Popularity, 13.6% Industry reports, 8.2% Google searches)

This data shows that the implementation of the event app should be integrated with other solutions (eg: registration system, B2B, voting, survey, etc.) as cost-effective modern technology, and packed with customer service support during the event.
"appmagix" was launched with the announcement of the launch at the beginning of this month,
seems they have solved the first four factors that influence decision making in Application selection and
this time seems will be convinceing the undecided professionals

 

Umut Soyugür / COO

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